Category Archives: competition

What the New England Patriots could have taught Theranos!


In a well-known quote by Theranos’ CEO, Elizabeth Homes, she stated that “I think that the minute that you have a backup plan, you’ve admitted that you’re not going to succeed.” Of course, we all know what happened to her … Continue reading

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Industry Life Cycles for Startups


In a recent report on Stryker, a leading medical device manufacturer, its marketing team reported that it was entering the year “on the cusp of new product cycles” and it sales grew 18% by the 4th Q and experienced 11.7% … Continue reading

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