Monthly Archives: February 2015

First step for Startup Marketing or any Small/Medium Sized Company: Create a compelling Digital Footprint!


A friend, who has operated a carpet cleaning company in Orange County, California, for over 25 years, related to me the following dilemma: after a couple of decades of operations, his business dropped precipitously — he lost virtually all of … Continue reading

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My Personal 3 Lean Startup Principles


A friend inquired last few days, what was a “lean startup”? At an accelerator event, I actually listened to a presentation from the author, Eric Ries, who supposedly coined the “lean startup” phrase. http://theleanstartup.com/principles.  I concluded from the lecture that … Continue reading

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Why are startups like the Patriots facing the Seahawks!


One of the most elevating discussions in business strategies for startups came from Tom Brady’s published SI interview with Peter King on the 4th Quarter.  http://mmqb.si.com/2015/02/09/tom-brady-super-bowl-49-nfl/.  Brady stated that he studied every film on his opponent, the Seahawks. The notable … Continue reading

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The Elevator and the Elevator Shaft Problem: Which goes first?


Every startup puts together a financial spreadsheet, and, invariably, I always find some line item or expected hiree that reminds me of the elevator/elevator shaft problem. An architect friend related to me his story why he fired his own brother-in-law. … Continue reading

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