Monthly Archives: November 2014

Focus, Steve Jobs, Pareto Optimality – a startup’s choices for success


Recently, I was referred to a short Steve Jobs of Apple video, http://youtu.be/H8eP99neOVs, on the importance of “focus”ing – saying “no” to other ideas or projects that do not fit the overall strategy and philosophy of a startup company, however … Continue reading

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5 Basic Strategies to Find Capital for your Startup


In my earlier blog, I suggested 10 ways to tailor your startup company so that investors are attracted to your business. Yet you must “find” them before attracting them. I recently attended a meeting where the speakers described how to … Continue reading

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10 Basic Tips for a Startup to Raise Capital


Define your Target Market No business plan is complete if the company cannot identify the target market.  I address this subject matter in earlier blogs as the TAM – Total Addressable Market.  Why? Because the investors want to have a … Continue reading

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