Whether in a conference or in a casual setting or even in an elevator, everyone is asked what does your Company do? To put together in a few words or a couple of sentences seems like a daunting task. In industry jargon it is described as the classic elevator pitch. But it is an exercise that every senior manager of a start-up should be capable of achieving. The best experience to cover such a task would be newspaper writing. But I have found a link to assist anyone in writing the key ideas to formulate the elevator pitch that combines a graphic image as well as verbal by mapping.
And always remember your audience. Each potential investor hears countless numbers of pitches and forebears limited patience in having his/her time wasted. This audience prefers that one gets to the point and the most important message be articulated precisely. In the movie, “Wall Street”, Bud Fox knows that he has to pitch investment ideas to Gekko. And Gekko warns quickly, he hears deal pitches every day, but he only invests in just one. Fox pitches 2 potential investments, which Gekko immediately knocks down – a dog with different fleas. If one times the length of each pitch, it didn’t take more than 15 seconds. Then, out of desperation, Fox comes up with one that attracts Gekko. This scenario is prevalent in the start-up world as well.
The elevator pitch link describes that the length of the message as a Twitter message because twitters are limited by less than 140 characters. One can apply another example: the short blurbs on every TV guide that summarizes what the movie is about in less than 2 sentences. In other words, summarize what your company does in less than 15 seconds. The link also demonstrates that one can expand the message beyond 15 seconds easily by using the mapping approach. And the ability to expand the message is needed – there are many competitions where you are limited to 3 minutes or even 5 minutes. The mapping approach is a highly flexible means to expand the message with greater details.
Here is the link: