How to draft your best elevator pitch to potential investors

ImageWhether in a conference or in a casual setting or even in an elevator, everyone is asked what does your Company do?  To put together in a few words or a couple of sentences seems like a daunting task.  In industry jargon it is described as the classic elevator pitch. But it is an exercise that every senior manager of a start-up should be capable of achieving.  The best experience to cover such a task would be newspaper writing.  But I have found a link to assist anyone in writing the key ideas to formulate the elevator pitch that combines a graphic image as well as verbal by mapping.

And always remember your audience.  Each potential investor hears countless numbers of pitches and forebears limited patience in having his/her time wasted. This audience prefers that one gets to the point and the most important message be articulated precisely. In the movie, “Wall Street”, Bud Fox knows that he has to pitch investment ideas to Gekko.  And Gekko warns quickly, he hears deal pitches every day, but he only invests in just one.  Fox pitches 2 potential investments, which Gekko immediately knocks down – a dog with different fleas. If one times the length of each pitch, it didn’t take more than 15 seconds. Then, out of desperation, Fox comes up with one that attracts Gekko.  This scenario is prevalent in the start-up world as well.

The elevator pitch link describes that the length of the message as a Twitter message because twitters are limited by less than 140 characters.  One can apply another example:  the short blurbs on every TV guide that summarizes what the movie is about in less than 2 sentences.  In other words, summarize what your company does in less than 15 seconds.  The link also demonstrates that one can expand the message beyond 15 seconds easily by using the mapping approach.  And the ability to expand the message is needed – there are many competitions where you are limited to 3 minutes or even 5 minutes.   The mapping approach is a highly flexible means to expand the message with greater details.

Here is the link:

Enjoy.  It is the best way to craft an elevator pitch for any audience I have seen in business literature.Image


About Juan Ramón Zarco, SVVGP 胡安•雷蒙•扎尔科

Juan Ramon Zarco, 胡安•雷蒙•扎尔科, Silicon Valley Ventures Growth Partners llp, Hygieia Healthcare Technologies Company, AllRest Technologies LLC, Crimson Growth Partners LLP,, is an experienced as CxO, General Counsel and Secretary to public and private companies with global operations. Established track record of producing practical, revenue-focused solutions. As Counselor and Secretary, demonstrating vision, integrity, and sound business judgment, to CxOs. Managed complex, strategic transactions, M&A, contracts support, PE Financing, IPO, SEC compliance, Corporate/HR governance, IP licensing, Budgeting, Staff, outside counsel management, International market access strategies, Domestic & foreign government relations and advocacy. Creative in designing and implementing market access strategies. Practices law beyond conventional model with low-overhead and project-based fees. Effective at managing departments, formulating marketing strategies, balancing budgets, and implementing cost-saving measures. Extensive in-house and private practice experience, advising clients on commercial, corporate, international business, and technology law and policy.; For Sprint, he managed iDen international development in Southeast Asia, Middle East, and Africa, and contractual issues with Verizon. In Private Equity, he worked with Pegasus in vetting international investment deals and interim President for portfolio companies, such as Data Foundation, a data storage company, handling marketing, strategy, fund raising, and accounting. Before Pegasus, Mr. Zarco, as CLO and V.P. of Corporate Development, played a principal role in the structuring, international expansions for 2 telecom companies, U.S. Cable Group and Viatel, Inc. in financing and M&A deals exceeding $200 million. Mr. Zarco earned a J.D. from NYU Law School, M.B.A. from Cornell, and B.A. from Williams College; is fluent in Spanish, Portuguese, French, and German, with working knowledge of Russian, Arabic and Japanese.
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