In my previous blog, I pointed out the appropriate techniques on how the Powerpoint is presented. Now, in a bullet point structure, I will detail the Powerpoint content below. To keep the appropriate themes in my mind, I regard the presentation similar to a musical composition, with a beginning and an end. The major difference is that this is a visual composition, not melodic.
First, prior to the Powerpoint draft, I do suggest completing a fully fledged business plan. For example, I am currently drafting a Private Placement Memorandum related to Oil and Gas. Once I complete the business plan’s details with associated financials, I can easily draft an effective Powerpoint. And the overall tenor builds a compelling story and, like any kid’s story book, it will have visual graphics and short sentences. The underlying theme of the compelling story is the value proposition, always suggested at the beginning and, like a Hector Belioz’s idée fixe, it will have the theme repeated throughout the body of the story until the very end.
If the Company has an arresting logo, use it as a footer. If the Company has locked up clients, emphasize that traction has begun. Remember that the Powerpoint is emphatically a selling document – a visual instrument to attract investors. What follows is the outline:
- What does the Company do?
– Company’s mission statement
– Business / product / service Description
- What does the company offer?
– Uniqueness of offering / distinctive competency
- What has the Company accomplished so far?
– Brief company history / key results to date
- How big is the addressable market that the Company is targeting?
– Market size and growth rate of that market segment
- How is the Company going to accomplish the sales? Who are the customers?
– Marketing strategy
– Description of customer / distribution channels and revenue model
- Where does the Company stand relative to direct and indirect competitors?
– Competition and relative advantages / disadvantages
– Research and development (if applicable)
- Who are the members of the Company’s team?
– Management biographies
– What sort of background and experience are pertinent to the Company’s objectives?
– Show former notable employers and/or academic achievements
- How much money will the enterprise make as well as profitability?
– Financial summary (revenues and profitability for past two years and three- five year forecast)
- When and how will the Company achieve key steps to reach the revenue goals?
– Critical milestones
– Cash flow positive
– Commercial product availability
- What is the final summary pitch with the salient points?
– Summary of outstanding features of the Company
– Amount and timing of financing being sought
– Source/use of proceeds and financing milestones
I hope you find this outline helpful!