Bumps on the Long Road to Profitability

I see the experience in managing start-up issues very similar to sailing a sail boat. One targets a point of reference such a land mass. But the winds, weather, under-currents, and waves all tend to push the boat to another direction. To maintain the original track, one has to adjust the sail, manage the tiller, struggle with the elements — all to reach that target.

In actualizing a business plan, I see the problems down the road as hurdles, not obstacles. Does another company or individual own the coveted URL? Then one has to adjust the strategy to handle that problem. Is there enough capital to buy that URL? Or can the original name for the URL can be tweaked in order to have a workable but similar URL.

With my legal experience, I encountered major problems with the company. In one instance, the front doors are padlocked and employees had to enter to work. I discovered that the company lost a case worth several million dollars, and the outside counsel failed to post a bond or settle the matter, prior to my tenure with the company.

In England, a holder of the mark demanded a payment worth several thousands to let the company use its mark in Europe. Fortunately, we had registered the mark with USPTO and were capable of challenging the demand while only costing several hours of legal bills.

The characteristics of a successful start-up is its ability to handle these hurdles. The team must be capable of reacting on a dime when there is limited capital and time. I recently saw the latest Mission Impossible movie with the character Ethan Hunt. One admirable trait is his ability to look at a supposed impossible situation, and take the bull by the horn and resolve them. Every start-up company should have such a person board because an individual like that is priceless. He should be able to handle all those bumps and resolve them, quickly and efficiently.


About Juan Ramón Zarco, SVVGP 胡安•雷蒙•扎尔科

Juan Ramon Zarco, 胡安•雷蒙•扎尔科, Silicon Valley Ventures Growth Partners llp, Hygieia Healthcare Technologies Company, AllRest Technologies LLC, Crimson Growth Partners LLP, jrzarco2001@yahoo.com, is an experienced as CxO, General Counsel and Secretary to public and private companies with global operations. Established track record of producing practical, revenue-focused solutions. As Counselor and Secretary, demonstrating vision, integrity, and sound business judgment, to CxOs. Managed complex, strategic transactions, M&A, contracts support, PE Financing, IPO, SEC compliance, Corporate/HR governance, IP licensing, Budgeting, Staff, outside counsel management, International market access strategies, Domestic & foreign government relations and advocacy. Creative in designing and implementing market access strategies. Practices law beyond conventional model with low-overhead and project-based fees. Effective at managing departments, formulating marketing strategies, balancing budgets, and implementing cost-saving measures. Extensive in-house and private practice experience, advising clients on commercial, corporate, international business, and technology law and policy. http://www.docstoc.com/video/89135472/make-your-business-an-international-presence; http://www.youtube.com/watch?v=fx5gijf3yoc For Sprint, he managed iDen international development in Southeast Asia, Middle East, and Africa, and contractual issues with Verizon. In Private Equity, he worked with Pegasus in vetting international investment deals and interim President for portfolio companies, such as Data Foundation, a data storage company, handling marketing, strategy, fund raising, and accounting. Before Pegasus, Mr. Zarco, as CLO and V.P. of Corporate Development, played a principal role in the structuring, international expansions for 2 telecom companies, U.S. Cable Group and Viatel, Inc. in financing and M&A deals exceeding $200 million. Mr. Zarco earned a J.D. from NYU Law School, M.B.A. from Cornell, and B.A. from Williams College; is fluent in Spanish, Portuguese, French, and German, with working knowledge of Russian, Arabic and Japanese.
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3 Responses to Bumps on the Long Road to Profitability

  1. Pedro G says:

    Is it possible to prevent those “impossible mission” situations?

    • I have yet to see to some startup face some crisis somewhere along the road. Even Facebook’s Zuckenberg faced conflict with initial investors while still in college that needed to be resolved through litigation, while still moving the company forward.

  2. Pingback: Advice for Startups Burning the Candle at Both Ends - How to Avoid Burnout - [Jcount.com]

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